The advent of climate change has given a strange new wave with the public over awareness of their own actions. There is a deeper and stronger need for everyone, not just corporations, to actually be aware of the impact of each and every one's actions to the environment.
There is this strong idea that is now better established that however small our actions, can make a major impact over time. This whole new line of thought gives empowerment, and even more importantly, an awareness of greater responsibility, not only for oneself, but for the greater good. Social responsibility has always been evident given that community advisers and meetings have been held for centuries now. What is now becoming evident is that we are not only technologically connected, but also environmentally interlaced. This whole new era of understanding states that if we want to protect the environment on our own vicinity, we have to make sure others are protecting theirs, and vice versa.